Aug 2, 2013

MongoDB Alliances ― What Happened in the Last 90 Days in EMEA? (Update)

“How did it get so late so soon? It's night before it's afternoon. December is here before it's June. My goodness how the time has flown. How did it get so late so soon?”
― Dr. Seuss

Time flies is an expression that you can fully grasp when you're doing the things you love. I started to work at 10gen three months ago and it seems like yesterday. What happened? How? Why? To force myself into writing here are my answers. I'll be focusing on our results in Europe, the Middle East and Africa (EMEA).

Note: I've added a few clarifications inline on Aug 5th, 2013.

Executive Summary ― What happened? 
In the last quarter we've added more partners than in all the previous quarters together. We've seen a triple digits growth in members and a fortyfold increase in the average number of employees per partner. It's been a crazy ride and the momentum around MongoDB is unbelievable and (hopefully) unstoppable. This trend is all-encompassing and includes technology, cloud, service and channel partners.  How have we reached this goal?

A Stellar Team ― How?
A company growing so fast can make a lot of mistakes and hire the wrong people. 10gen is one of the most notable exceptions to this rule. Each and every hire brings adds exceptional skills and knowledge to an already stellar team. Sales reps, solution architects, support staff, engineers and consultants are all helping to build a great ecosystem. The MongoDB Community is contributing too. The results are due to all of us working in the same direction. However, you can't drive adoption exclusively from the inside. Partners are embracing MongoDB, but what drives them?

What's in it for Partners ― Why? 
One key reason is that the market opportunity is huge. With MongoDB you can cover 80% of the use cases of Relational plus NoSQL databases. Obviously, it doesn't make sense to "rip and replace" or migrate all your databases... if you're happy with your existing tools, keep them. However, if you're building a new application, chances are that it can be entirely built on MongoDB.

If you were to choose a new technology, what would you pick? There's a chance that you'll select the one that gives you more advantages in more cases. Partners (and customers) tends to adopt easy to use, well supported and stable technologies. Complex, fragile or incomplete solutions might hurt your reputation and your clients.

The addressable market is enormous. Let's win together. We look forward to working with leading partners in EMEA. To join our partner network, you can apply here.

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